Ernest Jones jewellers is one of the best known jewellery shops on the high street. They specialise in diamond jewellery but also have a huge range of cheaper jewellery such as cubic zirconia and other stones. You can also buy top brand watches such as TAG Heuer, Omega and Gucci. www.ernestjones.co.uk

Goldsmiths has made and sold quality jewellery since 1778 and is now a major high street jeweller. Find top branded watches and a huge range of jewellery such as gold necklaces, diamond rings, bangles, earrings, silver bracelets and ,uch more. www.goldsmiths.co.uk

Cheaper than the above jewelers, H Samuel specialises in quality but affordable jewellery ideal for gifts. They sell mid-range brand watches such as Fossil, Casio and Accurist and have a huge range of silver jewellery like necklaces, chains, rings and earrings. . www.hsamuel.com

Jewellery Now is a nice little site that sells jewellery from affordable designers such as John Rocha and Joe Luca. The range is quite small, but the jewellery is more original than some other sites on this page. Use the advanced search feature to find jewellery in the style you want. www.jewellerynow.co.uk

Silver By Mail sells a great range of silver jewellery in many styles. All jewellery has a uniqie look and feel that far exceeds the modest prices. Top silver rings, silver necklaces, silver bracelets and more. STandard delivery is just £2.50. www.silver.uk.com

Probably the largest range of jewellery available online, Jewellery.tv sells a wide variety of jewellery, with prices to match. Fashionable designer jewellery or more modest jewellery is all here. All jewellery comes with free delivery and a 14 day money back guarantee! www.jewellery.tv

With discounts up to 60%, Find Jewellery is a great place to shop for cheap jewellery. Quality is excellent but prices are very cheap for the type of jewellery on offer. 14 Day no quibble guarantee in case you aren't satisfied with the jewellery delivered. . www.findjewellery.co.uk

The Jewel Den is a cracking little online jewellers that our researchers tracked down. They sell quality high street jewellery and branded watches at discounted prices. However, unlike most discount jewellers, all items come gift boxed and actually look more premium than the full priced version! Currently and ebay shop, but launching independently soon. www.thejewelden.co.uk

Like Links of London, Astley Clarke is more of a boutique jewellers but again has been included in the high street jewellers list for a few reasons. One, prices begin at about £70 so even designer jewellery can be affordable and two, you may as well be given the choice to look!. www.astleyclarke.com

Jewellery Love sells plenty of costume jewellery and fashion accessories at great prices. Excellent range of jewellery including beads, bangles and other costume jewellery styles. Worth a look. www.jewellerylove.co.uk